• Agustín Medina, Francisco José González, Juan Ramón Planas and Fernando Herrero will be the speakers at this Canary Islands Communication Forum.
• This space for debate and networking, which will take place on Friday 11 February, will be attended both in person and virtually.

To analyse the transformation that advertising has undergone, the most important additions to it in form and substance, and the monitoring of trends in society in order to be more effective in its development. This is the starting point for the tenth edition of Canarias Comunica, the Canary Islands Communication Forum, which returns to Infecar this coming Friday 11 February from 17.00 hours.

Promoted and financed by the Cabildo de Gran Canaria, organised by Infecar and co-organised by the University of Las Palmas de Gran Canaria, this space for debate will bring together Marketing, Advertising and Communication professionals, as well as media, advertisers, agencies and lovers of the sector at the Gran Canaria Conference Centre.

From the power of the market to the power of the consumer’ by Presidentex is the title chosen for this edition, in which four of the most renowned voices in our country in the field of advertising will participate: Agustín Medina, Juan Ramón Plana, Francisco José González and Fernando Herrero.

Their extensive professional experiences, everything they learned, their successes and their mistakes, their differences and their coincidences, will serve as a space for reflection to debate the enormous changes that brands, the communication sector and business strategy must face. This journey will end with the sector’s current situation, with an exhaustive analysis of its future possibilities in a scenario in which all the power of decision lies with the consumer.

The experiences lived over the years by Agustín Medina, Juan Ramón Plana, Francisco José González and Fernando Herrero, founders of Presidentex, will be the basis of this Canarias Comunica.

They competed against each other for decades. Each one as president of a large advertising agency, as top managers of the Spanish Association of Advertising Agencies, of the Advertising Academy, or of the General Management of the Spanish Association of Advertisers. Now they have decided to join forces to share the results of so many years of experience in a collective ‘think tank’ of senior thinking at the service of advertisers, media and advertising agencies.

Face-to-face and virtual entries

This tenth edition of the Canary Islands Communication Forum will be attended in person, at the Infecar Gran Canaria Conference Centre, and virtually, open to participants from all over the world. The cost of the ticket, in any of the modalities, is five euros.
Tickets can be purchased via the following link: bit.ly/CC_Entradas

Check all the information about this new edition at www.canariascomunica.es

Canarias Comunica is promoted and financed by the Cabildo de Gran Canaria; organised by Infecar; co-organised by the University of Las Palmas de Gran Canaria; with Cajasiete as official collaborator and the Faculty of Economics, Business and Tourism of the ULPGC and the Chamber of Commerce of Gran Canaria as collaborators.