• The projects of LALIGA, Clarel, and Europastry compete with Infecar for the award in this category

The Spanish Association of Branding has recognized the work developed by Infecar, Feria de Gran Canaria, and Una Hora Menos with a nomination for the II Aebrand Awards in the ‘Brand Repositioning’ category. Just a year ago, Infecar presented the renewal of its image and its new roadmap as a space for promoting business, experiences, and knowledge.

Thus, Infecar will compete for one of the three awards: Gold, Silver, and Bronze, in a category where it will compete with the projects of LALIGA, developed by Grávita; Clarel, by Baud; and Europastry, by Espluga+Associates. The II Aebrand Awards ceremony will take place this Thursday, February 8, at the Rafael del Pino Auditorium in Madrid.

Out of the 114 applications received, the jury members have selected 27 finalist projects that make up the Shortlist of the II Aebrand Awards and are eligible to receive one of the awards in the eight categories of participation: Creation of New Brand, Brand Repositioning, Social Impact, Brand Experience, Internal Brand, Brand in Ibero-America, Product Design and Packaging, and Brand Internationalization. The complete list of finalists can be consulted at www.aebrand.org

Aebrand is a non-profit association that was founded in 2010 to present, promote, position, and defend the activity of branding and brands as a professional discipline, as an intangible asset of enormous value, as a competitive advantage, as a factor of innovation and future for companies and the national economy.

These Aebrand Awards recognize excellence and best practices in branding in Spain and Ibero-America. The jury comprises professionals with recognized business, institutional, and academic careers.