• Content creation that generates impact and results will be at the heart of the talks and workshops organised for this 14th edition
• Tickets for the event, which will be held at Infecar, are now available at canariascomunica.es

Infecar, Feria de Gran Canaria, will host the 14th edition of Canarias Comunica on 18 June, the leading event for professionals and companies in the communication, marketing and sales sectors. This year, the event will address the latest trends in digital content creation and the use of artificial intelligence to increase sales.

Through the experience of several leading speakers, brands, agencies, freelancers and companies will be able to learn how to create content that not only generates impact, but also builds connections with audiences, goes viral and achieves real results. Experts in content creation, artificial intelligence, virality and digital strategy will share ideas, tools and real cases to help brands communicate better and sell more.

Canarias Comunica will approach these topics from three different perspectives —creating, going viral and selling— but with the same goal: turning communication actions into sales and achieving the desired results.

Naroa Manterola, AI Creative Consultant at Magnific, formerly with Freepik, will share her specialised vision of creativity and applied generative artificial intelligence, particularly for brands and creative teams. In her talk, she will explain how to use artificial intelligence to amplify projects without losing their creative essence.

Victoria Hatero and Oriol Martínez, co-founders of Resuelta Estudio, are specialists in creating strategies for major brands. In their talk, “How to get 3,000 leads with an organic video”, they will show how to use the language of social media so that companies can achieve good results.

Finally, with his direct and provocative style, Luis Monge Malo, sales trainer, author, entrepreneur and head of Entradium, one of the largest ticket sales platforms in Spain, will explain how to close the cycle: in other words, how to turn good viral content into sales.

After the three talks, moderated by Jotaypunto, CEO and founder of neQia Innovation Hub, a debate will take place with the speakers. Attendees will also be able to take part, with content, artificial intelligence, virality and sales once again at the centre of the conversation.

Canarias Comunica will then host three practical workshops with the speakers, held simultaneously, in which they will share their knowledge with attendees who wish to take part in each session. Naroa Manterola will teach participants how to build a complete visual campaign from scratch using Magnific; Victoria Hatero and Oriol Martínez will reveal the 10 minimum requirements and how to apply them to create a viral video capable of reaching one billion views; and Luis Monge will present his practical, direct and applicable sales method.

In addition to the talks and workshops, Canarias Comunica will include a coffee break, offering attendees the opportunity to share experiences with other participants.

With a single ticket price of €3.00, tickets are now available on the event’s official website, www.canariascomunica.es, where registration is also open for each of the three workshops, all of which have limited places.

Canarias Comunica is an event promoted and funded by the Cabildo de Gran Canaria, organised by Infecar, Feria de Gran Canaria, and has Cajasiete as its official collaborator.