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The 13th edition of Canarias Comunica focuses on the impact of podcasts in modern communication

  • The forum will host a live podcast recording and a workshop to explore how artificial intelligence impacts search engines

Canarias Comunica, organised by Infecar, Feria de Gran Canaria, returns on Thursday, May 15, with a new edition focused on the growing influence of podcasts as a key tool in today’s communication strategies. Podcasts have transformed how stories are told and how brands connect with audiences—adapting to different types of listeners and becoming a powerful, flexible medium.

The 13th edition of the forum, titled “Podcast & Community Power,” will explore how voice and digital storytelling can foster deeper brand engagement and unlock new business opportunities.

Promoted and funded by the Cabildo of Gran Canaria, in collaboration with CajaSiete, the forum has become a benchmark event for marketing and communication professionals in the Canary Islands—a space for discovering the latest trends and strategies in the industry. This year’s edition will offer insights on how to build meaningful connections through podcasting, enhance their visibility through SEO strategies, and tap into the latest market opportunities.

One of the highlights will be the participation of Luis Villanueva, CEO of Webpositer, a digital marketing agency with over 20 years of experience in brand positioning. Villanueva, who also hosts a weekly podcast on entrepreneurship, digital marketing, and business strategy, will record a live episode during the event. He will be joined by special guests—industry experts to be announced soon—and together, they will participate in a panel discussion on “The Role of Podcasts as Business Catalysts and Communication Tools.”

To round out the event, David Navarro, SEO Manager at Webpositer, will lead a workshop on how artificial intelligence reshapes search engines. He’ll provide practical strategies to help professionals understand and apply AI in business contexts.

Tickets, now available at canariascomunica.es, are just €3. This includes access to Luis Villanueva’s session, the expert panel, and David Navarro’s workshop. Capacity is limited to 100 attendees.

Over the years, Canarias Comunica has become a go-to space for communication and marketing professionals to explore real-world strategies, connect with peers and experts across disciplines, and stay on top of emerging trends. This year, all eyes are on the power of the podcast.

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