- The Clarel project, developed by the Baud agency, won gold, while Grávita’s LALIGA obtained silver.
The Infecar brand repositioning secured the third national prize last night at the Aebrand Awards. Thus, the Spanish Branding Association acknowledges the work carried out by Infecar, Feria de Gran Canaria, in conjunction with the agency Una Hora Menos, which, precisely one year ago, undertook a comprehensive 360º transformation of its brand.
The Rafael del Pino Auditorium award ceremony in Madrid was hosted by Cristina Vicedo, president of Aebrand, and Mar Morillas, vice president. Vicedo remarked on the “high standard” of the projects presented across all categories for this edition and that “they highlight the great work being done in our country in this sector.”
Natalia Santana, General Director of Infecar, Feria de Gran Canaria; Idaira Santana, Head of Marketing and Communication for the venue; and Acaymo Cáceres, Director of Una Hora Menos, collected the award.
Furthermore, the Clarel project, developed by the Baud agency, won gold, while the LALIGA rebranding, carried out by Grávita, took silver. Fourth place went to Europastry by Espluga and Associates.
We Drive What Unites Us
On February 16 of the previous year, Infecar unveiled the renewal of its image and its new roadmap as a hub for business, experiences, and knowledge. This repositioning was accompanied by a name change to Infecar Feria de Gran Canaria and a slogan, We Drive What Unites Us, encapsulating the new positioning and establishing the starting point for the brand narrative.
Regarding the brand image, Infecar presents a more timeless look with a digital attitude, suitable for adapting to any scale and format. The dot on the “i” reflects the impulse, the movement where everything happens. As for the colour palette, the primary colours that dress the new visual identity of Infecar are white and black, achieving perfect balance and conveying its most specialist and elegant side, complemented perfectly with Infecar green, reflecting its more energetic and vibrant side.
The result is a trend-setting brand with local impact and global reach, capable of transcending. It comprises conceptual, formal, relevant, and aspirational codes. A proposal that allows Infecar to be more competitive at a local and national level and, ultimately, everything needed to turn the Feria de Gran Canaria into a hub for experiences.
About Aebrand
Aebrand is a non-profit association that was founded in 2010 to present, promote, position, and defend the activity of branding and brands as a professional discipline, as an intangible asset of enormous value, as a competitive advantage, as a factor of innovation, and as a future for companies and the national economy.
These Aebrand Awards recognize excellence and best practices in branding in Spain and Latin America. The jury comprises professionals with recognized business, institutional, and academic career trajectories.
The complete list of winners of this second edition of the Aebrand Awards can be found at this link.
