• The Cabildo de Gran Canaria promotes this event, which is organised by Infecar with the co-organisation of the University of Las Palmas de Gran Canaria.
• Agustín Medina, Francisco José González, Juan Ramón Plana and Fernando Herrero will be the speakers at the tenth edition of the Canary Islands Communication Forum.
• This space for debate and networking, which will take place on Friday 11 February at Infecar, will be attended both in person and virtually.

To analyse the transformation that advertising has undergone, the most important additions to it in form and substance, and the monitoring of trends in society in order to be more effective in its development. This is the starting point for the tenth edition of Canarias Comunica, the Canary Islands Communication Forum, which returns to Infecar this coming Friday 11 February from 17.00 hours.
Promoted by the Cabildo de Gran Canaria, organised by Infecar and co-organised by the University of Las Palmas de Gran Canaria, this space for debate will bring together marketing, advertising and communication professionals, as well as media, advertisers, agencies and lovers of the sector at the Gran Canaria Conference Centre.

For the first time since Canarias Comunica was launched, this space has the alliance of the University of Las Palmas de Gran Canaria in co-organisational tasks, as a result of an agreement with the institution and which has allowed the presence of Presidentex in this event.
Thus, ‘From the power of the market to the power of the consumer’ is the title chosen for this edition, in which four of the most recognised voices in our country in the field of advertising will participate: Agustín Medina, Juan Ramón Plana, Francisco José González and Fernando Herrero, founders of Presidentex.

On this occasion, Canarias Comunica is based on the extensive professional experiences, everything they learned, their successes and their mistakes, their differences and their coincidences, of the members of this collective ‘think tank’ of senior thinking at the service of advertisers, media and advertising agencies.
Their experiences will serve as a space for reflection to debate the enormous changes that brands, the communication sector and business strategy must face. This journey will end with a comprehensive analysis of the sector’s current situation and its future possibilities in a scenario in which all decision-making power lies with the consumer.

Speakers
In terms of his professional career, Agustín Medina is former president of the Spanish Association of Advertising Agencies and has a successful professional career that has been reflected in 14 books and more than 200 conferences and seminars around the world. He is also an honorary member of the Spanish Advertising Academy and in 2016 he received the honorary award from the Club de Creativos de España (CDC).

For his part, Francisco José González, who has also been president of the Spanish Association of Advertising Agencies, is one of the pioneers in our country in the development of media agencies. In addition to his extensive professional career, he has been a member of the jury at the main national and international advertising festivals, and is currently president of the jury of the Advertising Academy.

Fernando Herrero is a former president of the Advertising Academy, with a professional career that has always been linked to the Accounts department of companies, as well as having participated as a lecturer in a large number of universities and companies in different countries around the world. Finally, Juan Ramón Plana, former Director General of the Spanish Association of Advertisers, is one of the main advocates of the strategic value of communication for the advertiser.

Face-to-face and virtual entries

This tenth edition of the Canary Islands Communication Forum will be attended in person, with limited seating capacity, at the Infecar Gran Canaria Conference Centre, and virtually, open to participants from all over the world. The cost of the ticket, in any of the modalities, is five euros.
Tickets can be purchased through this link: www.canariascomunica.es/entradas/
Canarias Comunica is promoted and financed by the Cabildo de Gran Canaria; organised by Infecar; co-organised by the University of Las Palmas de Gran Canaria; with Cajasiete as official partner and the Faculty of Economics, Business and Tourism of the ULPGC and the Chamber of Commerce of Gran Canaria as collaborators.