{"id":12876,"date":"2025-05-16T07:35:56","date_gmt":"2025-05-16T07:35:56","guid":{"rendered":"\/en\/news\/"},"modified":"2025-05-16T07:36:35","modified_gmt":"2025-05-16T07:36:35","slug":"canarias-comunica-addresses-the-potential-of-the-podcast-to-connect-and-offers-a-masterclass-in-ia","status":"publish","type":"post","link":"\/en\/news\/canarias-comunica-addresses-the-potential-of-the-podcast-to-connect-and-offers-a-masterclass-in-ia","title":{"rendered":"Canarias Comunica addresses the potential of the podcast to connect and offers a masterclass in IA."},"content":{"rendered":"<ul>\n<li class=\"p1\"><span class=\"s1\">At the forum, a live episode of the Webpositer podcast was recorded, in which its CEO, Luis Villanueva, interviewed AI expert Laia Grassi, \u201cAI is two brains working together\u201d<\/span><\/li>\n<li class=\"p1\"><span class=\"s1\">The workshop\u2014an educational program structured in three parts\u2014delved into how artificial intelligence has reshaped the paradigm in 2025<\/span><\/li>\n<\/ul>\n<p><span class=\"s1\">Podcasts are redefining communication, but also the way in which we capture audience attention and build loyalty within our communities. This was witnessed live by the 150 professionals who participated in the 13th edition of Canarias Comunica, the Canary Islands Communication Forum, a yearly gathering of the latest communication trends and strategies, whose 2025 program unfolded under the theme \u201cPodcast &amp; Community Power.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Following an introduction by Jotaypunto, CEO and Founder of Entrepreneurs Fight Club and Todo va a salir bien\u2014who guided the day\u2014the forum kicked off with the live recording of a podcast hosted by Luis Villanueva, CEO of the Webpositer group. Webpositer has become a benchmark in podcasting thanks to its weekly show on entrepreneurship, digital marketing, and business strategies through expert interviews.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">This time the guest was Laia Grassi, Creative Director specializing in generative AI and advertising. Together, they held a candid, hour-long conversation revealing not only the potential of artificial intelligence\u2014which Grassi describes as \u201cdesigned to solve problems\u201d\u2014but also the power of the podcast as a narrative tool that makes complex topics accessible and engaging. As Villanueva pointed out, this unscripted, natural flow is \u201cone of the hallmarks of the Webpositer podcast,\u201d and he likened the experience to \u201ca live masterclass.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">\u201cArtificial intelligence has arrived to challenge us; now everyone has access to the same tools,\u201d Grassi asserted, \u201cbut how we manage them\u2014and the creativity with which we use them\u2014is what makes the difference.\u201d She reminded attendees that the more informed and precise our prompts, the better the AI\u2019s output. \u201cAIs amplify and extend our capabilities,\u201d she added, highlighting custom GPTs as \u201cpersonalized agents we can train to perform specific tasks autonomously. We are creating a collective artificial intelligence\u2014something unprecedented in history\u2014and it is fueling a new race among nations.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">The day continued with a panel discussion titled \u201cThe Role of the Podcast as a Business Catalyst and Part of a Communication Strategy,\u201d moderated by strategic consultant and speaker Jotaypunto. The session offered key insights into how podcasts have become a valuable channel for brands to connect with and retain their audiences. Villanueva explained how the medium can be monetized\u2014\u201cpodcasts allow you to generate visibility and audience, and you can also earn revenue, much like press releases or magazine covers\u201d\u2014yet he emphasized that its greatest reward lies in its human side: \u201cit lets you sit and talk with people you wouldn\u2019t normally meet, creating experiences that can\u2019t be measured simply by play counts or revenue.\u201d<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Alongside the special Webpositer episode, Canarias Comunica this year featured a dedicated SEO workshop. David Navarro, SEO Manager at Webpositer and workshop leader, explained how AI is transforming search engines\u2014\u201cit has changed the paradigm in 2025\u201d\u2014and reviewed cutting-edge trends, strategies, and experiments like AI Overviews, which \u201care AI-generated summaries that Google now provides based on multiple sources.\u201d He then led a hands-on case study demonstrating practical AI applications for businesses and how to integrate them into daily operations.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">For Navarro, AI\u2019s greatest contribution to communication lies in \u201cproductivity and efficiency\u2014the ability to streamline processes.\u201d However, he insists on the importance of \u201cverifying and humanizing: you must cross-check sources and review everything AI provides, then add that personal touch, that care, that passion no artificial intelligence can replicate.\u201d \u201cThat human element makes all the difference,\u201d he concluded.<\/span><\/p>\n<p class=\"p1\"><span class=\"s1\">Canarias Comunica, the Canary Islands Communication Forum, is promoted by the Cabildo de Gran Canaria and organized by Infecar, Feria de Gran Canaria, with Cajasiete as official collaborator.<\/span><\/p>\n","protected":false},"excerpt":{"rendered":"<p>At the forum, a live episode of the Webpositer podcast was recorded, in which its CEO, Luis Villanueva, interviewed AI expert Laia Grassi, \u201cAI is two brains working together\u201d The workshop\u2014an educational program structured in three parts\u2014delved into how artificial intelligence has reshaped the paradigm in 2025 Podcasts are redefining communication, but also the way [&hellip;]<\/p>\n","protected":false},"author":13,"featured_media":12874,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"om_disable_all_campaigns":false,"_monsterinsights_skip_tracking":false,"_monsterinsights_sitenote_active":false,"_monsterinsights_sitenote_note":"","_monsterinsights_sitenote_category":0,"_uf_show_specific_survey":0,"_uf_disable_surveys":false,"_joinchat":[],"footnotes":""},"categories":[1],"tags":[],"class_list":["post-12876","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-sin-categorizar"],"acf":[],"aioseo_notices":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v26.7 - 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